Why You Need to Find Your Business' "Sweet Spot"

December 4, 2019

Written by Duane Marshall on December 2, 2019

BUSINESS OWNER CORE FOCUS STRATEGIC PLANNING DECISION-MAKING

Business Sweet Spot

Harry Beckwith says, “people don’t lead, purposes do.”

Recently, I worked with a client who became a firm believer in this statement. He is the son who inherited a successful 20-year-old family business and is now struggling to pay the bills. He has been drifting away from the company’s core business and has become distracted.

During a conversation we were having, I asked, “Why do you do what you do?”

“I do it for the money!” he replied.

After continuing to probe, he could not come up with one reason as to why he took over the business other than money. It became very clear to both of us that he had no passion or purpose in running this business, hence the direction it was going.

When Focus Gets Lost

One thing is certain over the course of time: companies and people lose focus. Occasionally, it’s because the people in charge aren’t passionate about the business. Other times it's because they are hungry for revenue, looking for a new challenge, or maybe they're  just bored.

Whatever tempts you, your job as a leadership team is to determine what the organization’s Core Focus™ is and stay laser focused on it. To do that, you’ll need to agree on two things:

  1. Your Purpose/Cause/Passion (your reason for being)
  2. Your Niche (your superior skill)

Your Business’s “Sweet Spot” is the Key

When you work within this “sweet spot”, the company will be more effective and more profitable, and you’ll have more fun. When you don’t, you’ll become distracted by “shiny stuff”, lose focus, and the business will suffer.

Next Steps: